Dec 2018                            Hello,

Are you using two thumbs to scroll through this?
Would you read this twice?
How fast can you get to the bottom?
More importantly what did you get from this?

As 2019 approaches and the AI merging trend fast tracks into the spotlight, it is an important time to be alive.
And not just witnessing / wandering between days glued to the usual routines of refreshing and reacting but most Important be alive and conscious of the reality and self habits.

This time in the world is overwhelmed now living on a 24 hrs screen time, and the result of the past decade being ‘switched on’ is now apparent, As with anything time will always tell and show us.
We need to be careful with ‘Artificial Intelligence’, as Elon Musk recently points out on the Joe Rogan experience, And further to that, with all the privacy and hacking ‘scandals’ we have recently seen in the media remembering where and how and who is making our devices and exactly how it is all being kept.

There’s no going back now, models will be replaced with digital AI models, offices with self planning/ deadline and work flows that don’t allow human error or time constraints are in high demand and with all our technology doing our human chores it’s really at the point where the human is not quick enough to keep up with machine.
Is it true, will a bandwidth neurolink enhancement from our cortex to body to improve concentration and keep up with our close AI machines?

In the western world of a facts dominated society, and as a foreigner living in an Asian society that is more focused on the ‘meaning’ I say it’s really a changing time for everyone as we are all merging as a globe. Issues that are still issues because people cry online because it’s all so offensive, dance floors that are not full of people dancing and just watching for something to happen is happening because people are paranoid. The subconscious now knows it’s always being ‘watched’ someone is always posting video’s and phones are in everyones face. This may be the most introverted time of all.

The average person doesn’t search for music, music comes to them through questionable play listing services.
Music is being skipped quicker, video attention rates for the average youth’s mind is sitting at 15 seconds and major entertainment and art companies promoting ‘get your numbers up’ or you are not successful is what people are killing themselves over. Let’s study and listen more closely to the quality and message of the modern artists story, be whatever that is. What we see now, over politics/ art / writing is really a reflection of all of us, and although we like to blame and complain, how can we take action to put better kinder more loving and accepting energy into the world.

The message through music I’ve been focusing on the past two years has been geared and aimed towards the internet generation with lyrics and homemade visuals reflecting what I see and feel, mostly overwhelming, too much and too busy with up and down self esteem being a center focus.
The over saturated article of ‘HAPPINESS’ has been done. Mark Manson said it perfectly this year ‘Everything worthwhile in life is won through surmounting the associated negative experience. Any attempt to escape the negative, to avoid it or quash it or silence it, only backfires’ and a really direct but necessary message from the great eastern teacher: ‘You will never attain liberation and freedom if you cling to the positive and have aversion to the negative’

So paying attention to current avant & pop artists in our fashion and music community there is a link between over stimulation over a long term course that’s now having people ask.
Is less really more ? Or this this the beginning of what more begins to look like.

NEW SINGLE
Internet Gone girl
OUT NOW

'INTERNET GIRL' What is real?

Featuring in NYLON Japan JUNE 2018 (magazine print)

NYLON INTERVIEW

ENGLISH/JAPANESE

【RHYME/インタビュー】 (タイトル)

WHAT IS REAL?>> (サブタイトル)

インターネット世代へ“RHYME”からのメッセージ   >日のなかで、いちばん見て触れているものは、おそらくスマホ。NYLON読者のみんなも、意識的、無意識的にかかわらず、きっとそんな生活を楽しんでるはず。その先にある世界は、あなたにとって本当に大切なもの?

 

※NYLON

Photo credit:> model RHYME > creative direction RHYME & YULIA SHUR

> photography YULIA SHUR > hair & makeup RHYME > cover & artwork design RAFAEL AVCIOGLU

> interview MAMI SHIRAKAWA > edit TAKASHI TOGAWA > design SHOKO FUJIMOTO

 

NYLON JAPAN:

『INTERNET GIRL』のコンセプトを教えてください。

私達が今直面している“インターネット・ジェネレーション”をテーマにした『INTERNET> GIRL』は、それぞれの曲が、“いいね!”に支えられた自尊心、ナルシシズム、告白、プレッシャー、欲望、復讐、反抗、人格分裂、そして#愛についてのストーリーを表現しているの。

 ーーそれぞれのトラックについての説明をお願いします。

それぞれの曲は、自分自身の感情がいっぱいいっぱいになってしまったり、コントロールできなくなったりすることを表現しています。曲の多くは、『ブラック・ミラー』(英・TVドラマシリーズ)の表現方法に影響を受けていて、インターネット社会やソーシャルテクノロジーの問題解決について、それぞれ異なるストーリーを歌っています。

『Pressure to Conform』は怒りの曲で、私達がコンサートやイベント会場に行った時はいつも、その証拠を残すために写真やビデオを撮らなきゃって思ってしまうことを歌ってるの。もし想い出に浸ってばかりいると、過去のことに捕われ続け、私達は今この瞬間を生きていないことになるわ。

『Internet Girl Confession』は、人気インスタグラマーのような“インターネット中毒の女の子”達についての実験的な作詞で、永久に終わらない中毒性を描写する作品よ。

『LA#TRAP』は、大沢伸一さん (MONDO> GROSSO)のプロデュースによる曲で、スウィートで楽しい別れの歌。あなたの人生をモンスターから取り戻し、彼の幻想的なパワーを見るいうストーリーよ。西暦3000年のハリウッドの空を、クルマに乗って飛んでいるところを想像してみて。

『Pretty Girl Feels』は、完全だけど、私達の自尊心と自分を信じるようになるまでの経験が、直面していることを歌っています。鏡に向かって本当の自分に向き合ってみて。

最後のボーナストラックはPlanning the> Revenge』という曲で、復讐を通したドラマに中にある人間の欲求と、この強い感情が他の誰かに戻っていくのかということを明らかにする作品です。どんな欲求もほとんど同じようなものだと思うわ。

最後に、ここに収録した曲はそれぞれのテーマを表現していて、聴いた瞬間にすごく共感できると思うの。自分の気持ちを決められるのは自分だけ。人生の道はぞれぞれ違うと思うけど、私は今でも答えを探し続け、こういった痛みや幸せについて曲にできたことは、とても嬉しく思ってます。

ーーなぜ東京・日本でデビューしようと思ったんですか?

“人”ですね。耳を傾けてみよう、理解しようとする人達がたくさんいるから。英語では伝えられないような日本語の表現に対して、すごく興味があるし好きなんです。私はライヴで歌詞や言語を通して、面白いコントラストや体験を作りたい。東京でデビューしたいと思ったのは、他のどこよりも自分の中にあるアートな感覚が解放されるから。「あなたの世界はここにあるわ、私はこの場所でできるんだ!」って感じたのもあるけど、西洋の音楽業界にちょっと疲れたっていうのもあるかな……。

ーー東京の印象は?

常に動いている街。巨大な革新的クリエイティヴの力で動いている、コンピュータのハードディスクドライヴみたいな感じ。

ーーあたなにとっての東京とは何ですか?

新しい家、そして、すべてを世界に伝える瞬間を待っている秘密の場所。

ーーいま一番注目していることは何ですか?

詞を書くことと、自分の時間と仕事の時間のバランス。あと、週に1日くらいはスマホから離れることかな。

ーー今後の活動予定を教えてください。

>> これからは大沢伸一さんと一緒に、ダンスミュージックと前衛的な歌詞や面白いストーリーを融合する音楽プロジェクトを進めていく予定です。あと、またアイススケートを始めることにしたの!

 

What’s the concept behind “Internet Girl”?

‘Internet Girl’ is themed around the 'Internet Generation' we now face, each song has it's own story touching on narratives of "like" self esteem, narcissism, profession, pressures, lust, revenge, revolt, split personality & #love
 

Explain about each track?

Each song created itself, sometimes like when our feelings are so overwhelming and un controllable. I guess it is sin-spired along the lines of BLACK MIRROR, each song has a different story about dealing with the internet and social technology.

‘Pressure to Conform’ is angry, it is when we go to a concert or event and feel like we need to record or take photo for proof. If we are constantly looking back at memories we can train our minds to become stuck in the past and not living in the now.

‘Internet Girl Confession’ is a poetry experiment for everyone that leads into ‘Internet Girl’ which is about Instagram Girl fame, never ending addiction to MORE.

‘LA#TRAP’ which was produced by Shinichi Osawa (Mondo Grosso) is a sweet interesting break up song, it is the story of taking your life back from a monster and seeing through the illusion of his power. Imagine hover car chase through Hollywood year 3000.

‘Pretty Girl Feels’ is the perfect but confronting experience of our self esteem and the process of believing in our selves. Looking into the true mirror, inside and outside.

The final bonus song ‘Planning the Revenge’ reveals human craving for drama through revenge and how much this strong feeling is to get back at someone. Almost the same feeling of lust and wanting.

 

At the end, these songs made themselves and I was instrument of their> momentary feeling. Only we can judge our own feeling. Now I focus on> the action to heal and find answers, and everyones journey will be different. But I am thankful to write each song, pain and happiness.


Why do you want to debut/start your music in Tokyo/Japan?

People. All the people, doesn’t matter who, can enjoy to listen or have a great sense to try and understand. I like the meaning that Japanese language can express sometimes better then english. I like to combine the lyrics / language to create interesting contrast and experience at shows. I want to debut in Tokyo because my art feels more free here then anywhere else. You can belong, you can be in your own world; I can just be here. And at some point I am a little bit tired of western music industry.
 

What’s Tokyo city impression to you?

It is a working city, A computer hard drive oasis run by magnitude of creative innovation.
 

What does Tokyo mean to you?

A new home, secrets where they need to be kept and moments to tell the world EVERYTHING.
 

What are you focusing on these days in your life?

Writing and balancing home life and work life. Spending at least 1 day a week off my phone.

What’s your upcoming project & future activities?

Shinichi Osawa and I have future music project combining dance music and interesting avant garde fun lyrical stories. I also decided to start Ice-Skating again..

''How our society breeds twists and plots for entertainment, devouring the youth culture and unnaturally over saturating them from every angle. How lust and revenge, so near their feelings, 'I can't stop thinking about it' are additives to our daily feed diet. How addictions have us living online, the small computer that has taken over our world in a big way. Who created this? Humans, how we are made to be.' - Rhyme

The music has been produced and designed around, and fusing, the raw actuality of hyper reality. It is fresh, un structured and perfectly expressive. It's the future of music and poetry.

Combining real life phone calls, iPhone sounds and updates, multiple personality voices melding an urban dictionary (lol) of poetic interludes and long lasting melodic roots that will leave an imprint touch on tasteful pop. 

 

Genre's include a meld of  Gesang, Spoken Word, Rap, Singer-songwriter, Rock, Alternative Electronic, Avant Pop, Horror Soundtrack, Future Blues, Experimental.

Creative direction by RHYME & Yulia Shur 
Editing and Director of Photography by Yulia Shur

Cover /poster Artwork Design by Rafael Avcioglu

©RHYME-RECORDS 2019                            facebook              instagram            soundcloud             youtube             mixcloud             spotify              bandcamp